Startup profile - The Book Club

What is your company name? The Book Club 

Where are you based? UK

How would you describe your company to the head of digital from a publishing company? An online world to help parents discover the best books for their child. We use our technology to classify linguistic complexity, picture content and lots more. Plus we show the cheapest price online and let our community earn points for getting involved. 

Why would a publisher want to work with you? What's in it for them? Online discoverability is crucial as retails sales move more away from the high-street. We don't sell directly, so we're not held back by price or selection, and we'll build a strong active community of parents who are interested in the right choices of books for their children. Our technology can put new books right under the eyes of the people who will buy them. We'll be a trusted brand and will originate thousands of sales each week - we'll work with publishers to help them launch new books and to strengthen existing brand awareness. 

In simple terms, how is your company going to make money? A small amount of income comes from affiliate links to other retailers - however the percentages are tiny so we'll pass all of this back to our members in the form of points to spend on more books. We'll make money through strategic advertising partnerships with publishers and retailers who want to access our community and advertise on our website, in our newsletters and across social media. We'll never carry banner adverts (we're more creative than that) and we'll never market a book which the linguists on the team don't like themselves.

Where is your funding coming from? Self-funded

What date did/will you launch? February 2012

How would you describe your company to a book-loving friend? Children's books tailored to the development of your child: a monthly email as they grow, book reviews, price comparison info and a little button called 'BookSpin' where you can tell us a book your child loves and we'll discover something new for you.

What are your plans to give your company exposure? Who is your target audience? Our target audience is parents of children aged 0-11. The site has loads of great tools built in to spread the message, like a referral code each member gets when they sign up - the more people they tell about it, the more points they earn to spend on books. There will be a PR campaign for launch as well as social media activity and some carefully targetted advertising.

Your vision for your company in three year's time? People will come to the site for recommendations and discoveries and we will originate a significant percentage of the online market sales of children's books.

What is your end game? To be the home of children's books online.

Three things you've learned from launching a startup? 1. Listen to the market and provide something people want. 2. Energy is crucial 3. Love what you work with and it'll show in your product

Who are you? Charlie Jones

Find out more about The Book Club, here.

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