About ten seconds ago, I said something so stupid and simple that it may be a bit clever.
So I leaped from my metaphorical bath - over on the right there --> - to come here and say it out loud, because what every serious business-specific community site for the discussion of serious issues needs is a dripping writer shouting about the future while his towel slips perilously and the cat runs for the safety of the sofa.
Metaphorically, I swear.
Context: someone asked me whether I prefered ebooks or paper, and I said that I liked them both in different contexts. And then I said the thing which is maybe interesting. I said:
What I actually want, ideally, is ebooks which can turn into paper books when I want paper.
And that is true. Futher, I believe it is maybe the thing which, if we can achieve something like it, changes the game for publishing. But it has to be us, not Apple, not Amazon, not Kobo or Microsoft or Google.
So let's pretend for a second that there were no infrastructural reasons why that is hard, no pre-existing assumptions about how that would wreck the way the industry works - which, let us be honest for a moment, is just a little nuts in the first place and maybe not sustainable in the medium to long term anyway - and just ask what might be done, if we chose.
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Tweets from @thefuturebook
TheFutureBook "If McCrum's view of 90s publishing was partial, his awareness of publishing now seems wilfully blind" @philipdsjones t.co/gn2VkUzqYM
TheFutureBook RT @Porter_Anderson: 15 minutes to our #PorterMeets interview with @CompletelyNovel's and @ValoBox's @anna_cn for @TheBookseller at 4pGMT /…
TheFutureBook RT @CompletelyNovel: Our very own @anna_cn will be on today's #PorterMeets at 4pmGMT / 11amET for @TheBookseller. Tune in!