If you work in the book trade and you have not yet read Googled, now is the time.
Auletta's book is readable and engaging, but that's not really the point. The point is that it provides an understanding of Google's ethos - both the soft, cuddly internal one with onsite massage and free food and buses, and the aggressive legal/technical drive to push boundaries and be as disruptive as possible.
Consider the consequences of the following as a guiding statement for the creation of an ebook market:
You can replace the system. You can't replace the user.
[Huffington Post has an excerpt.]
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TheFutureBook 'Eight ebook rankings later&we are beginning to see the shape of the market& how it has developed over the half-year' t.co/ypi6ZjEhPd
TheFutureBook "What works in Basildon is not likely to work in Bangkok" @Tom_Chalmers on growing sales in new territories t.co/voLlra1Cpe
TheFutureBook RT @Porter_Anderson: .@PeterJamesUK, our #PorterMeets guest at 4pGMT for @TheBookseller, saw "Dead Letter Drop" republished in January htt…