There is much in the press today about how in the US e-book sales have overtaken paperback sales. Sales of e-books trebled to $90m, exceeding adult paperback sales of $81m. It's certainly a milestone, and one that can only throw further doubt on the future of high street booksellers.
Martin Latham, manager of Waterstone's Canterbury, writing in this week's Bookseller, argues that it is not in fact e-books that are kicking bookshops but what he describes as "delayed paperbacks".
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Latham writes:
Customers have interrogated me for 25 years about why, when they want to buy a product, its publisher will not sell it at a man-in-the-street price until many months later. When I explain that the actual date is unknown, and depends on how long the publisher can milk a dwindling minority for the hardback price, well, the customer backs away with an expression that says "get me out of here and back to a normal retailer" or even, "when your planet exploded, how many of you survived?" Now that the book can be downloaded on publication day, this Dance-of-the-Seven-Veils journey to paperback seems even madder.
E-reader buyers are mostly older people fed up with holding up that new Clive Cussler hardback in bed, or, at holiday-time, paying EasyJet a fortune in baggage allowance. Ironically, hardbacks, or rather, delayed paperbacks, are helping to kill bookshops.
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Comments
In a world where 'instant
In a world where 'instant gratification' is a must for many people, any waiting period is a deterrant for many. Making people wait nowadays can, and will be, detrimental to sales anywhere, for anything!
Felxibility
Could not agree more. 48 hours is a 'long time' to get our titles live on Amazon, and a week feels an absolute age to get it live in USA, Japan, France, Germany and Canada. Social media activity starts straight away. Yet............
I site here with some booksellers without the cover art and other essentials 3 months after we loaded it into Neilsen? The ebook chaps are also more agile - Kobo is getting close to 'days' rather than weeks and iBooks is getting down to a couple of weeks as well.
The much maligned 'death of the paperback' is being helped.......
While this may be the case
While this may be the case with publishers who deal in hardbacks, us publishers who only produce paperbacks are experiencing the exact opposite. It takes up to three months for booksellers to update their lists during which time they will have nothing to do with a book even if it is available from the publishers. Also, booksellers are extremely reluctant to work with book prior to their listed release dates, again even if the books are available from the publishers. Whereas we do not have this problem with Amazon who will make books available immediatle as soon as they can get them from the publishers with absolutley no quaims.
Booksellers own inflexibility and conservatism make dealing with the likes of Amazon a much more attractive choice for us.
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