SEO

The shocking truth : Book buyers have minds of their own

So that's it then. The gigs up.

What I’ve been passing off as Witchcraft and High Magick to grateful publishers for the last 10 years has been unmasked as simply taking advantage of perfectly predictable consumer behaviour, a working knowledge of Google and a sprinkling of common sense.

Dammit. Ah well, it was good while it lasted.  Read more »

Vertical Publishing. Take it to the people.

The relationship between publishers and readers continues to evolve at a bewildering speed.

It could be argued that until very recently publishers had almost no relationship with their readers at all. The entire supply chain of the publishing industry was set up around a premise that essentially ignored the end user (the readers) and mistakenly identified the means of distribution (the booksellers) as their key relationship. Read more »

The Road to Discoverability Part 1 – Metadata, SEO and Serendipity

I was asked to chair a panel at Tools of Change conference last week on Discoverability and it was a theme that emerged time and again across the whole of Frankfurt Book Fair. I thought I’d share the research I did beforehand with links to useful articles.   Read more »

Time for publishers to get (even more) social

You might not know it yet but January 10th 2012 was a big day for the internet and everyone who accesses information through Google.
 
January 10th was the day that Google introduced* what they are calling Google Search Plus Your World (which most commentators are now referring to simply as Social Search).
  Read more »

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