Kate Russell, tech reporter for BBC's Click has reviewed the Bold iPad app for FutureBook: research suggests that there will be 6 billion eReaders in circulation by 2014 – so love them or hate them they are here to stay. But even though I am a technology journalist & self-confessed gadget-addict, I have to say I’m a bit of a traditionalist when it comes to books. I just love the physical history of them; the smell and the feel of it when you pick one up. Read more »

Andy Milligan and Shaun Smith authors of BOLD: How to Be Brave in Business and Win have written a piece for FutureBook. As publishers' business changes due to digital and they become more customer-facing, branding in social media becomes ever more important. Andy and Shaun pull out some key findings on techniques the large brands have successfully adopted:   Read more »

Martin Klopstock of Kogan Page has provided FutureBook with a great case study of their book and iPad app BOLD. Really useful to find out how the project developed, key decisions and the strategy they have taken:

Context

‘The crisis consists precisely in the fact that the old is dying and the new cannot be born; in this interregnum a great variety of morbid symptoms occur.’

(Antonio Gramsci 1891–1937) Read more »