The concept of selling direct to consumers (D2C) is, traditionally, alien to most publishers. For centuries, their route to market has been almost exclusively through intermediaries. Then along came digital publishing with a bundle of technologies that gave publishers the opportunity to bypass the intermediaries and sell direct to their readers. This prospect looked interesting. Despite being an industry populated largely by non-technical people, they had recently got to grips with converting their print backlists into digital books. Read more »
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