discoverability

The shocking truth : Book buyers have minds of their own

So that's it then. The gigs up.

What I’ve been passing off as Witchcraft and High Magick to grateful publishers for the last 10 years has been unmasked as simply taking advantage of perfectly predictable consumer behaviour, a working knowledge of Google and a sprinkling of common sense.

Dammit. Ah well, it was good while it lasted.  Read more »

If you're in marketing, kill yourself now

There have been a couple of articles over the last few days voicing a proposition that seaped out of the Book 2 Camp ‘unconference’ (don’t get me started)  that discoverability isn’t a problem for readers, it’s a problem for publishers.

Well D’uh. Quelle surprise mes amis. What you gonna do for your next trick? Knock up a few hundred words on the pope being a catholic? (he is still a catholic right?) Read more »

The Road to Discoverability Part 1 – Metadata, SEO and Serendipity

I was asked to chair a panel at Tools of Change conference last week on Discoverability and it was a theme that emerged time and again across the whole of Frankfurt Book Fair. I thought I’d share the research I did beforehand with links to useful articles.   Read more »

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