"Content is a commodity" has been a continual refrain in the debates over digital product and the future of the publishing industry. We're continually told that our stock-in trade is vanishing from beneath us and so we need to change radically, to become different sorts of companies. The problem is, this is just not true - content is not and never will become a commodity, at least not in the sense that the detractors mean it. Read more »

This week we have written a series of short articles titled, ‘2012 Digital Perspectives?’ These have looked at what we believe are the short term issues, challenges, potential game changers and outcomes across the digital publishing value chain. Read more »