bundling

AutoRip

Amazon’s AutoRip service is simple. You buy a CD, you automatically get a digital file of the same content. (A similar logic applies in DVD purchases of a lot of films these days - you get a free download as well as a hardcopy.)

Why Bundling Is Good

There's been some discussion about bundling ebooks and print editions recently - because lots of us have been talking about it in connection with the Amazon/Waterstones deal. 

Inevitably, this has led to a counter-discussion which wants hard evidence for bundling being a surefire winner. Philip Jones raises the issue in today's FutureBook email, and points to Evan Schnittman's 2010 blog post taking issue with the idea. Read more »

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