Digital Marketing

Measure for measure: the Digital Census since 2009

Last week we launched the latest Digital Census, The Bookseller’s once a year opportunity to take a measure of what the book and digital communities think about this developing landscape. Read more »

#FutureChat recap: Publishing innovation

Pushback and pull forward...If there had been any doubt about the scepticism encountered around digital cookbooks, you could find some verification in The FutureBook.net community's #FutureChat on publishing innovation.

Alta Editions' Chris McBride, in our walkup to the #FutureChat, had spoken of how the cookbook sector has seemed to lag some other parts of the books industry in digital development. Read more »

Your weekend white paper: Opening up to Open Access

‘People thought there was no business model’

Open Access (OA) is a wonderful thing in theory: it utilizes technology to make scientific research and results freely available, for the benefit of all. Read more »

Marcello Vena: All Brain's chief future officer

From Big Ideas to a big move

Innovation isn't the holy grail of the moment only for publishing. It can, in fact, mean a leap of faith away from the day-to-day heart of the business for some of our industry's players. Read more »

The ideas have it

When The Bookseller launched the FutureBook Hack earlier this year, I wrote that the “book business has a remarkable record in publishing innovation, and a terrible reputation for digital inertia”. Part of the reason for this is that there are more ideas about this business, and what might be changed about how we go about the business, than there is capacity within it for the ideas to be given the oxygen they need. Read more »

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