Digital Marketing

Crowdsorcery: #FutureChat recap

"Join the crowd" on Friday meant jumping in on our #FutureChat conversation with The community about all things crowd-ish -- crowdfunding, crowdsourcing, a crowded season of releases and new ideas.

Even as I create this recap, an email has arrived offering "your very own piece of PeerIndex!" (Exclamation point theirs.) The London-based social analytics platform PiQ, the solicitation announces, is "crowdfunding the investment we need" -- a  £500k goal with £411,720 already pledged, apparently, on a 10-percent equity offering. Read more »

'The crowd' and innovation - a small publishing Advance

For a writer, it’s a seductive proposition: you are the authority on your subject, and all you need is the guidance of an experienced professional in London or New York to help hone your text; add in the services of a competent copy editor and your book will be perfectRead more »

The Bookseller Children's Conference: #PorterMeets Voxburner's Luke Mitchell

With all the pleasure any good teenager has in proving his elders wrong, the 16-to-24-year-old age group might seem at times to delight in confusing marketers.

And at Thursday's The Bookseller Children's Conference, in London, some of Luke Mitchell's comments to the audience will help sort out what may be behind that demographic's role in publishing's fastest-growing sector. Read more »

Publishing's whirli-dig

In 2013 responding to what was then the unexpected slowdown in the growth of e-book sales, Faber chief executive Stephen Page wrote an op-ed in The Bookseller about ‘publishing fairytales’. Read more »

Measure for measure: the Digital Census since 2009

Last week we launched the latest Digital Census, The Bookseller’s once a year opportunity to take a measure of what the book and digital communities think about this developing landscape. Read more »

#FutureChat recap: Publishing innovation

Pushback and pull forward...If there had been any doubt about the scepticism encountered around digital cookbooks, you could find some verification in The community's #FutureChat on publishing innovation.

Alta Editions' Chris McBride, in our walkup to the #FutureChat, had spoken of how the cookbook sector has seemed to lag some other parts of the books industry in digital development. Read more »

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