This video is thirty five seconds long. Only six of those actually show the device full on.
That's because Amazon are not selling the Kindle Fire. In fact, they don't even begin the ad by saying that there's a new Kindle Fire. They don't use the word 'new' until the closing frames. This is what they're selling:
- traditional middle class living (battered red mailbox, iconic American dream, middle class image being emptied by Mum or a female child, probably the former.)
- people, smiling. Read more »
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