Less than a year ago, every publisher wanted to make apps. Because tablets were (and still are, in fact: they are even more) hot, and people with tablets use apps. Apps for books as well. So there lay golden opportunities, they thought. But, not even one year further, many publishers now will think twice (and hard) about going into the app business. Because, if they made one (or more), it was most often not successful, and if it actually did manage to be successful, it was either very expensive in terms of investment or it was just one of a kind (and therefore not reproducible). Read more »
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