FutureBook

How is the publishing business going in the App Store?

Today's Top Grossing iPhone book is Marvel Comics, charting at 46. The Comics app is 64. There are no single edition book apps in the Top 200.

The iPad’s Top Grossing chart is more forgiving — Comics and Marvel Comics are both in the top 20. Brian Cox’s Wonders of the Universe is the highest ranked book app at 95 (although, and perhaps in a nod to discoverability, it is listed in the Reference category, not Books). Read more »

This time last year, I lay my head on the conventional wisdom chopping block at BAFTA and spoke these words: Android will not impact the iPad market [paywall]. It was a throwaway answer to a random question, but it left me worrying all through the winter over the possibility of a global love-affair with not-an-iPad devices. Read more »

This Spring, I wrote a series of blog posts documenting the creation of a children’s book app. My goal was to create a quality app that charted and didn’t cost the moon. Read more »

UPDATE: Handmade Mother Goose HD with EveryPage is live. Read more »

In last week’s post, I promised to hold my own feet to the app production fire, and produce a low-budget, fast-turnaround, animated children’s book app, posting what I learned here on Futurebook. App production isn’t new to me, but the goal of this app is to prove publishers don’t need 30-40k budgets, year-long deadlines and native development. Read more »

Last week, I began a series of posts on apps for the publishing industry. Why do they cost so much to produce? How do great apps get lost in the App Store slush pile? Read more »

Apps suck

There’s no money in them. They’re expensive to produce and then they don’t sell, destined to disappear in the App Store slush pile.

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Forrester Research just released a study with the tongue-numbing title, Understanding The Intricate Digital Behaviours of Young Consumers. Surveying 12-17 year olds, Forrester confirmed a couple things you know – kids live online, but don’t spend all their time on Facebook (only two thirds of it). Read more »

As online advertising spend increases and agencies clamour for access to more retinal real estate, the Interactive Advertising Bureau (IAB) this week launched six new advertising formats at the online world. Proposed by agencies in a competition, reined in by publishers and other agencies on the judging panel, the new formats promise advertisers access to as much 950x550 pixels of the browser window (read: all). Read more »

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