Pottermore: the world's biggest enhanced e-book

Though I was most excited by the e-book announcement this morning, now I reflect on it, the real deal here is that J K Rowling is building a giant reading portal around her Harry Potter characters but with only minimal involvement from the publishers, who helped create this brand in the first place. Read more »

Pottermore Lessons (which I refuse to call "Learnings")

So, Pottermore exists, and it is a thing.

(But don't click on that link until after the 24th of June when the rush has died down a bit.) Read more »

If big authors do not need big publishers, then what are big publishers for?

If the rumours are true (and they would seem to be) and JK Rowling has sidelined the publishing industry to put the Harry Potter series into electronic formats under her own imprint then today marks the start of a new era in publishing. Read more »

It’s tough to make predictions–especially about the future

John Mitchinson, co-founder of Unbound writes for FutureBook: I spent yesterday talking to authors about new book projects, learning some tricks about the dark art of search engine optimisation, and writing copy for an exciting new project we’re putting up on the Unbound site (www.unbound.co.uk) on Friday. Read more »

If you won’t have blog, don’t bother sending us your manuscript – now add Twitter and eCommerce

After analysing the ebook performance of our authors so far this year, we’re revising our position. 

We got a bit of flack earlier this year for our article about blogs, and I’m sorry but some of you you are going to like this even less. As of this summer, unless an author will have a blog, twitter account and fully fledged eCommerce site, we won’t be considering their manuscript. Why? Read more »

The role of the book editor needs to change

Editors need still need to champion books in the digital world, but they also need to have a "vision" of how the content can be used beyond the traditional book, otherwise they risk losing control of the book to the "digital department". Read more »

Are UK ebook bestseller prices trending down?

I've started to do some historical analysis of the ebook price data I've been collecting.

In honour of the fact that I'm now going to be blogging for the Bookseller magazine, I decided to look at the UK market first.

(I'm not sure whether I'm going to be able to add the images to the Futurebook blog; check the original at http://luzme.com/blog/2011/06/uk-ebook-bestseller-prices-trending-down/ if necessary) Read more »

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Book apps and the 60/20 problem

I wonder if we can now call the trouble with book apps the 60/20 problem? That is for every £60 of development cost, the return is £20. Read more »

Pay with a tweet is spam

If you are a frequent Twitter user, you must have seen tweets like: ‘I downloaded … for free using Pay with a tweet’ or ‘I paid with a tweet to get … for free’ or something similar. A phenomenon that is gaining popularity, in use, but one that is so wrong that I have no other word for it than to call it spam. Read more »

The innovators

After a weekend to take stock, the first Futurebook Innovation Workshop, run in association with The Literary Platform, seems to boil down to an impression of ideas, enthusiasm, and a crowd of people learning from experience and feeding that back into the next wave of digital products. Read more »

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