FutureBook

*in Beyoncé voice* If I were a publisher...I’d be asking myself the following, once straightforward, question: ‘What’s the shelf-life of a book?’

In review terms a new title’s sent out to the trade – and by ‘the trade’ I mean everyone from reviewers at newspapers to book bloggers, industry magazines to celebrities who might be persuaded to tweet about it – three months before publication. This could double in the case of bigger publishers still utilising proof copies. (I know, how quaint...)  Read more »