Bundles of Joy?

To bundle or not to bundle? For publishers working out the best way to sell their digital content, it is an increasingly important question. Read more »

Is the future HTML5?

A few weeks ago I was asked to be on the panel of a Publishing Expo 2012 event. The topic?  “Apps versus  ePub versus  HTML5”.  An odd choice of words, not least because HTML5 is used in both Apps and ePub 3. So why ‘versus’ ? Read more »

The direct-to-consumer checklist

With direct-to-consumer (D2C) e-commerce websites a growing feature of the UK publishing / bookselling scene, in the wake of the success of these sites in the US, I have a few tips on what and what not to do with regard to user engagement during the checkout process. There are many ways to enhance publisher sites - book reviews, author blogs, author events and other promotional activities, newsletters, competitions, reader forums, etc. Read more »

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